Shutdown One Campaign And Started A New One

After fighting with my “Art Jobs” campaign, I realized that I was struggling with a couple of different issues.  The first is that there are a huge number of variables all of which need to be aligned.  The second was that I was building a separate landing page for each AdGroup.  Plus, I didn’t have a good means to manage all of that.  At the same time, my landing page was really bad so creating more versions of it weren’t going to produce any additional results.

With all of this plus a low budget, lack of experience, and without the tools, I was struggling to get anywhere with the campaign.  At the same time, I have been working with Byron Walker (www.UltimateResultsNow.com) and he has a great new product in the solar energy niche which was of great interest to me.  I was also working on a method of tracking the clicks, where they came from, how they got there and where they went.  It’s not super difficult but works pretty well.

So, all of this together, I shut down the ArtJobs campaign and generated the newest EnergyAtHome.biz landing page.  My landing page is a lot better than the ArtJobs campaign landing pages.  At the same time, I am able to track how things are working.

One thing that I found, when I started this new EnergyAtHome.biz campaign, is that the cost for the keywords that I chose are quite a bit higher than what I was expecting.  When I started seeing this, I was a little concerned that it wasn’t going to be a profitable venture.  However, given the alignment with Byron and the fact that I will be attending his “Affiliate Marketing Boot Camp” through the DaVinci Institute, I decided that I wanted to work with the program and see where I come to.  We will just have to see how things go.

Finally, the other thing that I decided to do was to sign up with Microsoft Advertising Center.  I did this in order to get access to their keyword / pricing information.  In order to try out the service, I got signed up and created a campaign there.  There were some interesting insights there that I will talk about later.  But suffice it to say, I think there might be some opportunities here.  Again, we have to wait and see.