May 25, 2009
Finished out the “Make Energy” campaign with DIYPowerSystems. Overall, it didn’t do too badly although I didn’t get any sales. My best ad received a CTR of 0.33% which is fairly low based on what I have been reading (would have liked ~2%). However, it did show the difference between ads and landing pages. The other interesting statistic was that the ads varied quite a bit in how effective the landing pages were in getting people to hop to the supplier’s page. The one thing that was a little frustrating was that the conversion rate at the supplier’s page wasn’t as good as I was led to believe. I have contacted my mentor over there to see if he has any thoughts. Oh well, its a learning process.
Now I am off to my next campaign. This time I am going with a campaign that I got from subscribing to the Copy-N-Profit program. Supposedly, all you have to do is copy their campaign and it will start making money. I was hung up a little getting my domain names ready otherwise I would have probably put this one up first. This campaign is in the “Jobs For Artists” niche. We will see how things go.
May 23, 2009
I have started my work on doing Affiliate Marketing. What I finally figured out is that the use of Pay-Per-Click (PPC) is one alternative for generating traffic (Duh!?!). However, it was a fairly significant epiphany that allowed me to focus on a method that I could understand and for which I see potential. The other paths (articles, blogs, SEO, etc) are not ones that I felt comfortable with. All of that said, I am started running a couple of campaigns.
One of the things that I needed to do was to decide where I was going to focus (also know as market niche). Its important to do this, especially when getting started, to allow you to have a little better chance of making things work.
So, my first campaign is underway. I am using Google Adwords and have built my own landing pages. I am working through ClickBank (www.ClickBank.com) and am focusing on a single product (DIYPowerSystems). I am going to let that run for a few days and see what happens. I have another campaign ready to go in the Jobs for Artists as well that I am then going to turn on after that to see if that one works any differently.
One of the things that drove me down this road is that it is a completely different type of work than what I have been doing previously and I do believe that it has the opportunity to make money (the question being how much is possible). At the same time, it can truly be done from anywhere. This is something that I have done in the past with software development but there is always the question of how you find and work with your customers. In the affiliate marketing world, it truly allows all portions of the transaction to be done online. The other aspect of this was that I had a vision about where I might be headed. I had an interview at a company downtown. The parking in that area is not very good and very expensive. As I was driving down there, I saw myself riding the bus to work and using a netbook to do my affiliate marketing work in the morning and evening ride. I am also going to be interviewing at DIA which would be the same thing but longer. Who knows, that might be my future. We’ll see.
May 16, 2009
Its amazing how time flies and how many directions we can follow. I feel like I have been run through the wringer since I started to bring up this blog. Its been a wild ride with the BBSI development project and the changes at FSD as well as the change in the funding strategy for these efforts. Now that they are on hold, I am out looking for more work and/or investors for BBSI. If you are looking for a good place to put some angel investment for a medical laboratory device, just let me know.
In addition to my normal work, I am continuing as the Treasurer for the Mile Hi Chapter of PMI. That job, which includes the OnePMI website service, definitely keeps me busy (maybe too busy??). Anyway, its fun and has some perqs that help to offset the long hours.
June 12, 2008
Well, here I am again. I am getting to the point where I need to write and am willing to take on the management of this blog. We will see how it goes. Thanks for coming and I hope you enjoy. Best wishes, BUD
Comments Off on End of First Campaign