October 18, 2010

Can I add a document from the web?

Unfortunately, the SharePoint document upload browse dialog does not understand locations other than UNCs.  This means that the answer is no.  You would have to download the document from its present location and then upload to your SharePoint site.

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October 16, 2010

I am back!

It has been quite a year.  I have gone from being a consultant back to being a part-time Project Manager, part-time Programmer, part-time Teacher and part-time Operations Manager.  Unfortunately, my time has been following the standard PM 90/10 rule.  For those who are not familiar with that rule it says: “The first 90% of your project will take the first 90% of your effort, cost and schedule.  The remaining 10% will take the other 90% of your effort, cost and schedule!”.  That is exactly what has been happening but I am now getting to the point where I can breath at least a little.  I am not to the point of being able to work 5 days a week but my To-Do list has actually stopped growing.  I am looking forward to the day when I come to a Saturday and say to myself “Okay, what would I like to do today to have a little fun?”  I don’t mean to be a whiner but I have had very few days off during the last three years and I am getting a little tired, so, I am working on clearing the decks.

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October 16, 2010

OutlookPCS doesn’t install with new Outlook 2007 or 2010 installation

For many, many years, I have been using a little add-in called OutlookPCS from Microsoft.  If you are not familiar with this tool, it allowed you to take your Contacts and separate them out into any number of folders and then sync those folders into and out of the main “Contacts” folder.  You are probably asking why would I want to do that!?!?  Well, I am guessing that you probably have some sort of “Smart Phone” that has an Address Book which you want to sync with your Outlook Contacts.  Well, if you have your contacts broken out to separate folders, most Smart Phone sync programs won’t allow you to sync with multiple Outlook folders.  Thereby the need for OutlookPCS.  By syncing your Contacts with the individual folders, you can then sync the main Contacts folder with your Smart Phone and get all of your Contacts.  It also allows you to create a Contact on your phone/PDA and then have that Contact put into the correct folder.

This little tool has served me well over the years and as I was setting up a new Windows 7 machine, this was on my list of tasks to accomplish.  But, when I got there I get this nasty little message saying that you must have Outlook 2000 installed.  Now I know that I was running OutlookPCS on my old computer with Outlook 2007 so what was going on.  It turns out that when you upgrade your Outlook (and the other components of the Office Suite), there are a few little pieces left behind from the old version.  It appears that these fragments are sufficient to allow OutlookPCS to think it can be installed.  Unfortunately, it isn’t just a matter of copying on the fragments from one of the versions and I haven’t taken it any further.  So, I am now without my darling little tool.  Hopefully, I will be able to figure it out even if I have to go back and reinstall old versions of Outlook in order to “collect” these fragments.  Until that time, I just have to put up with not syncing my Contacts out to my folders.

What a bummer!  If you have any thoughts, please drop me a line so that I can get my synchronization back.

P.S.  The reason that this post is in my new SharePoint category is that I have been talking about this little gem in my SharePoint class because it is extremely useful to sync the Contacts from a SharePoint site into your Contacts list as well.

Posted by Bud
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September 8, 2009

New Site

Part of what kept me from finishing off the last post was moving my blog to the actual domain rather than a sub-domain of Ridgeline Management Consultants.  I am not quite sure why I did it but it seemed like the only thing that I could think of to get past the Google AdSense authorities.  Previously, when I attempted to register for AdSense, they would always reject me with things like “Difficult site navigation” and other obtuse sorts of reasons.  Anyway, its now on its own domain and has a new look and feel.  Hope you like it.  Let me know what you think and thanks for reading.

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September 8, 2009

Finally got a 10! Modified

One of the things that I have been trying to figure out was why I couldn’t get a 10 on any of my Quality Scores (QS).  My QS values would always start at 7/10 and sit there.  I had one keyword that dropped to 6/10 but the rest just sat there.  It was pretty frustrating.  But there was good news.

The other day, all of a sudden, one of my keywords jumped to 10/10.  Not sure why that one jumped (because the rest are sitting at 7) but I will take all the little favors I can get.  The interesting coincidence is that I just happened to be reading Andrew Goodman’s book titled “Winning Results With Google Adwords” and was reading the chapter on “Quality Bidding” at about the same time.  Maybe there is a connection there, maybe not but I’m not knocking it.

All of that said, this whole area remains a black art which is exactly what Google wants.  There are a bunch of factors that play into effect here and they are put together in some magic formula.  And, apparently, the QS is calculated on the fly so that each impression is based on a QS that for that specific impression.  Boy, does that make it tough.

Anyway, from what I am reading and what appears to be the case is that there are several factors.  These are the ones that appear to be used:

  1. Relevancy – without a connection between your ad, your keywords and your landing page, Google is not going to give you any sort of QS.  What this means is that you need to have your keywords in your ad and on your landing page, i.e., the classic SEO keyword loading issue.  Just don’t over do it by trying to be tricky.  Just use your keywords in your meta tag for keywords and description as well as in your copy.
  2. Historical Data – your account needs to have a history of strong CTRs.  This is not just the single ad or keyword but your entire account.  There also appears to be some information here about “bounces” where the user clicks through and then comes right back which would indicate a lack of user acceptability for the landing page information.
  3. Predictive Data – this is historical data from other advertisers and their “viability”.  This is an algorithm that is obviously cloaked in great secrecy but there is a suspicion that the number of advertisers, their history including number of clicks and their length of use are all parts of the equation.
  4. Opinion and Editorial Determinations – generally, Google is attempting to automate as much of their AdWords operation as possible.  However, there is always the option for human intervention.  This can work both ways and is not very common but is a part of the equation.

Anyway, that is what I have been learning and I hope it is useful for you as well.  I originally started this post two weeks ago but got pulled away.  Since that time, I have gotten a couple more 10’s but they are all in the same Ad Group.  Haven’t seen any other 10’s showing up but they will probably come.  In the meantime, I am continuing to improve things and am starting to see some serious ROI on the original campaign and a modified version that I just pushed out 5 days ago.  I am definitely starting to see things moving in the correct direction.  More on that later.

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